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Meyer Sound Brings 4D Cinema Alive at Madame Tussauds London
In the 284-seat domed theatre of Madame Tussauds London, superheroes come alive in 4D thanks to the collective efforts of a cinematic dream-team, Meyer Sound, Kraftwerk Living Technologies International, Threshold Animation Studios, and Merlin Studios.
"We scored the film and created the sound design like we were making a blockbuster
A discrete 7.1 Meyer Sound Cinema Experience system was installed to facilitate an immersive audio experience for this dynamic application. Kraftwerk's CEO, Christian Hofer explains: "When Meyer Sound introduced the new Cinema Experience product line, it was immediately clear to us that by installing this precision technology into Madame Tussauds's domed theatre, we would be able to accomplish unprecedented effects while setting a new standard for immersive audio experiences."
Taking this from concept to reality involved closely coordinated efforts on the part of Kraftwerk's team. The results are a configuration, compatible with Dolby Format 91 layout, that comprises seven Acheron screen channel loudspeakers, two 700-HP subwoofers, and a Galileo loudspeaker management system with two Galileo 408 processors. Sensations of wind, water, quakes and more are made real for the audience as a team of the iconic super heroes spill off the screen in a nine-minute adventure set in London.
"I have been impressed and overwhelmed by the passion, dedication and attention to detail that makes this project a smashing success," says Paul Williams, creative director of Merlin Studios, the creative hub for Merlin Entertainments Group, which oversees brands including Madame Tussauds. "The audio is absolutely mind-blowing, and the beautifully crafted film is truly jaw-dropping and hugely entertaining. All in all, this is an amazing product which is being incredibly well received by our guests."
Note: Meyer Sound's "Cinema Experience" line of products has been renamed to "EXP" in Dec, 2010
Read feature article in Installation Europe
Watch official trailer here