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Meyer Sound Blows Into the Snodrift Club

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"We tend to have the bigger DJs in here, from the top local and national names to artists from the UK, and all the DJs who visit like playing here and really like the Meyer system."

- John Russell
Owner & Manager of Snodrift

The owner of the Snodrift aimed high when he built his club and restaurant in one of the most expensive real estate markets in the country. But he knew he could bring the best artists and attract top clientele if he didn't skimp on the sound system. That's why he picked Meyer Sound self-powered loudspeakers for his venture into the land of capital.

Just a short throw from San Francisco's Pacific Bell Park, nestled between China Basin and the Potrero District, the club got its start during the height of the dot com revolution. Unlike a lot of startups from that era, Snodrift is still going strong with a steady stream of top DJs and a brisk business in private parties.

John Russell, owner and manager of the club, bought the club property and renovated it completely at a time when real estate in the city was at an all-time high. "There was no negotiating or bargaining in those days," Russell said, "but that was OK, because I knew that this was a hot area and that I could attract the best of the club crowd here."

It took Russell and his business partners nearly six months to get the space just the way they wanted it, which included installing a completely new electrical system. Soon after they moved in, one of the local promoters suggested a Meyer Sound system for the large back room of the club. "I thought of the back room as a more refined space," Russell recalled, "so I was interested in getting equipment that was a cut above average."

"The Meyer Sound system has worked out very well," he continued. "You can bump up the system as high as you want and it doesn't distort; it doesn't even bend." Everyone who has come in contact with the system has been pleased with it. "We tend to have the bigger DJs in here, from the top local and national names to artists from the UK, and all the DJs who visit like playing here and really like the Meyer system," Russell concluded.

October, 2001

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